Sample Quiz 1 Questions
Multiple-choice questions
1. In a survey, respondents were asked “On average, how much time do you spend
traveling to school every day?” Five response categories were given: (1) under 5 min;
(2) 5-10 min; (3) 11-15 min; (4) 16-30 min; (5) 30 min and over. What type of scale is
used in this question?
a) Nominal
b) Ordinal
c) Interval
d) Ratio
2. A software company wanted to investigate the effect of price promotion on revenue.
Using historical data, the company observed that, after a temporary 20% off discount
for a month, their revenues went up more than 30% even after the promotion had
ended. Which of the following best describes the type of research?
a) Exploratory research
b) Laboratory experiment
c) Descriptive research
d) Field experiment
e) Simulation study
True/false questions
3. It is a good idea to recruit people with different backgrounds to a focus group in order
to generate interesting and interactive group discussion, as long as there is no power