Quiz 1
1. A problem facing the timber industry is the absence of any effective way
to prove that rain forest timber has been legally harvested. In places like
Indonesia, as much as 80% of timber available for sale is illegally cut.
Companies like Home Depot do not want to sell timber from illegally logged
forests, even though demand is great for timber from rain forests. Which of
the following required for an exchange is missing when a company tries to
sell illegally acquired logs to Home Depot?
– There are at least two parties involved.
– Each party has something of value to the other party.
– Each party is capable of communication and delivery.
* Each party believes it is appropriate to deal with the other party.
– None of the above.
2. Henry Ford invented the first automobile—the Model T. His statement
that “You can have it in any color, as long as it’s black” reflects a(n)
_______________ orientation.
*production
3. _______________ is the relationship between benefits and the sacrifice
necessary to obtain those benefits.
* None of the above
4. A homeowner calls Handyman Direct to replace a noisy bathroom exhaust
fan. When the repairman arrives at the home and examines the fan, he
convinces the homeowner that the fan simply needs to be cleaned and oiled
rather than replaced. This would fix the problem better than replacing the
fan—with less trouble and less expense. This sort of discussion between
employees and customers is common at Handyman Direct, and indicates that
the business has a(n) _______________ orientation.
* none of the above
5. The Ritz-Carlton chain of luxury hotels encourages its employees to
enhance guests’ experiences, and to resolve their problems. By delegating
this authority to its employees, the Ritz-Carlton practices _______________
in its procedures and policies.
* empowerment
6. According to _______________, the social and economic justification for
an organization’s existence is the satisfaction of customer wants and needs
while meeting organizational objectives.
* the marketing concept
7. Customer satisfaction results when:
* none of the above.
8. Life is Good® has developed its “Good Karma” line of environmentally–
friendly, 100% organic cotton apparel. The production of the Good Karma
line is consistent witih a(n) ________________ orientation.
* Societal marketing
9. Firms with a(n) _______________ orientation focus on the external
marketplace rather than their internal capabilities.
* market
10. Toys Unique encourages continuing patronage among its customers by
giving them a stamp card, which tracks each purchase they make. When
customers have made ten purchases at Toys Unique, customers are rewarded
