The Concept of Risk
An important concept in any discussion of insurance is
risk.
In insurance terms, risk is defined as
uncertainty with respect to economic loss. Whenever you and your family have a financial
interest in something—whether it’s your life, health, home, car, or business—there’s a risk
of financial loss if that item is lost or damaged. Because such losses can be devastating to
your financial security, you must devise strategies for anticipating and dealing with poten-
tial risks. These strategies include risk avoidance, loss prevention and control, risk assump-
tion, and insurance.
Risk Avoidance
The simplest way to deal with risk is to avoid the act that creates it. For example, people
who are afraid they might lose everything they own because of a lawsuit resulting from an
automobile accident could avoid driving. Regarding life and health risks, avid skydivers or
bungee jumpers might want to choose another recreational activity!
Although risk avoidance can be an effective way to handle some risks, it has its
costs. People who avoid driving suffer considerable inconvenience, and the retired sky-
diver may find she now suffers
more
stress, which can lead to different types of health
risks. Risk avoidance is an attractive way to deal with risk only when the estimated cost of
avoidance is less than the estimated cost of handling it in some other way.
Loss Prevention and Control
Generally, loss prevention can be defined as any activity that reduces the probability
that a loss will occur (such as driving within the speed limit to lessen the chance of being
in a car accident). Loss control, in contrast, is any activity that lessens the severity of
loss once it occurs (such as wearing a safety belt or buying a car with air bags). Loss pre-
vention and loss control should be important parts of the risk management program of
every individual and family. In fact, insurance is a reasonable way of handling risk only
when people use effective loss prevention and control measures.
Risk Assumption
With risk assumption, you choose to accept and bear the risk of loss. Risk assumption
can be an effective way to handle many types of potentially small exposures to loss when
insurance would be too expensive. (For example, the risk of having your
Personal Financial
Planning
text stolen probably doesn’t justify buying insurance.) It’s also a reasonable
approach for dealing with very large risks that you can’t ordinarily prevent or secure insur-
ance for (nuclear holocaust, for example). Unfortunately, people often assume risks
unknowingly. They may be unaware of various exposures to loss or think that their insur-
ance policy offers adequate protection when, in fact, it doesn’t.
Insurance
An insurance policy is a contract between you (the insured) and an insurance company
(the insurer) under which the insurance company agrees to reimburse you for any losses
you suffer according to specified terms. From your perspective,
you are transferring your
risk of loss to the insurance company.
You pay a relatively small amount (the insurance
premium) in exchange for a promise from the insurance company that they’ll reimburse
you if you suffer a loss covered by the insurance policy.
Why are insurance companies willing to accept this risk? Simple. They combine
the loss experiences of large numbers of people, and, by using statistical information
known as
actuarial data
, they can estimate the risk of loss faced by the insured popu-
lation. Losses for the entire group of policyholders are thus more predictable than for
any one of the insureds individually. Insurance companies invest the amount they col-
lect from premiums and, if the amount they pay out in losses and expenses is less
than what they earn on those investments, they make a profit. Therefore, accurately
estimating the number and size of insured losses that will occur is critical for insur-
ance companies.
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Insuring Your Life
risk avoidance To avoid
an act that would create a
risk.
loss prevention Any
activity that reduces the
probability that a loss will
occur.
loss control Any activity
that lessens the severity of
loss once it occurs.
risk assumption The
choice to accept and bear
the risk of loss.
insurance policy A con-
tract between the insured
and the insurer under which
the insurer agrees to reim-
burse the insured for any
losses suffered according to
specified terms.
underwriting The
process used by insurers to
decide who can be insured
and to determine applicable
rates they will charge for
premiums.