Mana 3320 Individual Project- An Analysis of Applying HR Management Practices to the
Real World
TD Ameritrade is one of the largest investment firms on an international basis. For over
40 years, we’ve empowered clients by helping them take control of the financial lifestyles
through educational resources and service we provide. With the Securities and Exchange
Commission, fixed brokerage companies were eliminated. Our company, small at first sought
out to stand out and defy the status quo by creating a unique opportunity to offer discounted
commissions. Back then, we were known as First Omaha Securities, Inc. Over time, we evolved
into what is known today as TD Ameritrade, where we strive to continue evolving through the
innovation of new ways to make Wall Street much more accessible and compatible to use for
the average individual investor. The company has grown so much from our beginning stages
where technology wasn’t as advanced; to now where we offer paperless investing services, and
are continually expanding our services through use of mobile device compatibility as well as
laptop and PC usage. The overall goal is to leverage technology to make investing easier, more
efficient and effective for our existing clients as well as potential clients.
We have become one of the largest discount brokerages in the United States today and in the
rank of the number of client trades placed on a daily basis. Our emphasis on asset management
and wealth management with the diversified clientele we have from the novice household
investor to the intermediate and expert investors. The company offers a number of investor
products, such as stocks, bonds, options, futures, mutual funds, IRAs, college savings accounts,
etc- so our clients have their pick at what it is they want to invest in for their personal and
professional benefit.
Our expansion of use of mobile devices was pivotal in the development of our brand by
developing trading applications through iPhone and android phone services, making it easier
for people to access personal investment and financial information for their educational
benefit. Today, through the introduction and continued use of advanced technological practices
and marketing strategies, we have grown our clientele basis to over 11 million client accounts
that total a net revenue of more than $1 trillion in assets.
We owe our continued success in the securities and brokerage industry to the foundation of
our company- Human Resources. Our implementation of diversified human capital has been
