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Managerial Control in a Brand and Communication Consultancy Organization
Background of the Organization
The organization is in branding and advertising sector providing brand and
communication strategies to client organizations. The mission of the organization is to become
an internationally acclaimed brand consultancy firm, by building reputable, recognizable, and
long-lasting brands for the clients. This mission is broken down into three goals, namely; rapid
forty-two hour turnaround time on client brief, developing best fit communication and branding
strategies unique to the client needs, and ensuring high quality implementation at the lowest
possible costs to the client and the organization. The organization’s main revenue stream would
be from consultation fees, client retainers, and profits from implementation cost control.
Following on the strategy, the organization’s workforce is predicted to grow to a staff of 50
individuals grouped in resource teams of 10 employees from different processes of the different
work processes. The organization will follow a team-based approach to organizational structure
(Fig. 1), which has proven effective in healthcare organizations (Reiss-Brennan et al., 2016).
The CEO of the organization will be the founder of the organization and the teams will be
organized according to the client. The teams will be work-based with each team focusing on
particular clients. The business support unit will run parallel to the team units and will be
responsible for the day to day office administration tasks of the organization. The physical
workplace shall employ an open design with segregated regions for each team to work in team
clusters. The organizational culture that the strategy is trying to create is competitiveness,
innovativeness, quality, client-centered approach, and teamwork. The culture will serve to ensure
that employee and organizational performance align towards the goals and mission of the
organization. Using transformational leadership practices, the teams and individual employees
will be offered the required resources to achieve individual and organization goals.
Figure 1: Team-based organizational structure for the organization.
Control Systems
Managerial control is the process of directing the resources and activities of the
