ANALYSIS OF WALT DISNEY COMPANY 3
The current mission of the Walt Disney Company is to be one of the world's
leading producers and providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services, and consumer products, we seek to develop
the most creative, innovative, and profitable entertainment experiences and related
products in the world.
Board of Directors: Eleven members with the CEO on the board
Top Management includes: Ten members and CEO – Robert A. Inger – Also Chairman
of the board
Capitalize on Opportunities: Emergent countries, Growing consumer markets, and
expansion of online presence. Minimize Threats: The reduction of competitor cable fees.
Increasing costs of sports rights and the creation of competitors in sport media
Strengths: Brand reputation, excellent strategic acquisitions, ESPN’s cable dominance,
and financial power
Weaknesses: Expensive box office failures and broadcasting segment underperforms
Use the global brand image to move into the World market like China and continue to
support ESPN sports rights and other cable media. Focus more on producing established
big-budget films such as the Star Wars saga and acquire more network presence such as
ABC and ESPN. Foster an online presence by acquisition.
Company History and Background