It is generally assumed that Tesco has been a dominant player in retailer industry and
probably is the biggest player in the market within the UK. Tesco is one of the largest food
retailers in the world. In addition, the group also sells non-food items, including electrical
goods, home entertainment technology and clothing. Tesco is the largest retail operating
group in the UK. The group leading market position in the UK enhances its brand,
provides economies of scale and makes it easier for the group to launch private label
brands. However, intense competition in both domestic and international markets could
adversely affect its profitability. The group recorded revenues of