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Leaders are able to set a vision and direction for a company for the future and can cope
with change. Lack of leadership in Worms is evident by the 40% loss of market share over
a period a decade. Worms has failed to adapt to change.
To efficiently address the crisis Worms is facing they must adopt a transformational
leadership style. Organizations utilizing a transformational strategy have the opportunity to
motivate and inspire employees, especially when the company is facing a challenge or
change in direction. The transformational strategy provides a sense of purpose and
meaning that can unite employees to achieve a common set of goals.
Women are likely better suited in these leadership positions. Studies have shown women
are more likely to be transformational leaders, defined as those who serve as role models,
mentor and empower workers and encourage innovation even when the organization they
lead is generally successful.
They must focus on communicating this vision Managers as well as employees are
pursuing too much personalized power, or self-oriented goals, instead of socialized power,
goal of helping others. Communication is poor between Worms management and
employees, resulting in a lack of motivation for employees and a distrust of management.
A leader will be a better motivator and better communicator at a management position and
can better communicate and implement Worms vision and direction for the future.
Worms has to adopta people oriented leadership style as opposed to a task oriented
leadership style which is being used presently. Managers must communicate concern for
their employees by establishing a warm, friendly, and supportive environment. For
