Managing Innovation at Nypro, Inc.
Introduction:
Nypro management is faced with a shifting basis of competition which was speed (delivery
time needs to be shorter) in the future. For years the company has been able to capture its
current market by being innovative and achieving strong alliances with its customer base.
Now the competitors have been able to duplicate processes to a point of being competitive.
To meet the demand of the changing market which is focusing not only on quality and
innovation but now it is demanding speed; Nypro has to decide how to effectively deploy
the new technology. The new molding machine called NovaPlast should be an answer to
the challenge of the market as well as Nypros future. The CEO Gordon Lankton consider
how and where to distribute the revolutionary moldinView postg machine. He faced a big
dilemma: allow the standard processes to remain in control or take the chances to create a
major new disruptive growth business and how to fit the new innovation to the processes?
Both articles: Meeting the challenge of disruptive change as well as The 7Rs of process
innovation present solutions for creating and sustaining successful growth through well
designed processes.
This report will compare and analyze the following ideas:
1. Are people the obstacle for innovation?
2. Are processes the obstacle for innovation?
3. Are values the obstacle for innovation?
Are processes the obstacle for innovation?
The Nypro case as well as both articles:Meeting the challenge of disruptive change and
7Rs of Process Innovation illustrate how well designed processes can help an organization
