Figurehead, the simplest of roles, describes the manager as a symbol, required by the status
of the organization, to carry out a variety of social, legal and ceremonial duties. Figurehead
is regard to manager formally denotes as symbol and representative of company in giving
speech for awards ceremony and company’s activities. They must preside at formal
dinners, greet visiting, dignitaries, sign various forms and contracts, and make himself or
herself available to the important clients who believe that they will merit the chief
executive’s attention. Based on the article, executive chairman who is also the co-founder
of Air Asia, Datuk Kamarudin Meranun represents Air Asia to receive the World’s Leading
Low-Cost Airline awards title. Air Asia has been given the coveted title of “World’s
Leading Low-Cost Airline” for the second year at the prestigious World Travel Awards
2014 grand final gala ceremony, which was held in Anguila. Air Asia emerged as the
winner in the “World’s Leading Low-Cost Airline” category, receiving the highest votes
from travel professionals from all around the globe, surpassing other nominees in the
category, namely airberlin, easy Jet, flydubai, JetBlue Airways, Kulula, Mango,
Norwegian, Ryanair and also Southwest Airlines. Other than that, Air Asia also took home
the Asia’s Leading Low-Cost Airline awards at the World Travel Awards (Asia Australasia)
Gala 2014 in October and Asia’s Best and World’s Best Low-cost Airline title from
Skytrax. All of these awards been received by Datuk Kamarudin who represent the Air
Asia as figurehead. So, Datuk Kamarudin Meranun can best-described as figurehead. This
