1) AI Rubber is one of four suppliers of molded rubber products and has a 45% market
share. The market for its products is shrinking. AI Rubber is part of a larger corporation
that includes a total of seven different companies. In the BCG matrix, AI Rubber would be
considered ________.
A) a star
B) a cash cow
C) a question mark
D) a dog
2) Every fast food hamburger restaurant chain wants you to believe their product is the
best because it is stored or prepared uniquely. Each of these is pursuing a ________.
A) low cost leadership strategy
B) differentiation strategy
C) focus strategy
D) quality strategy
3) A ________ describes the rationale of how a company is going to make money.
A) functional strategy
B) business model
C) SWOT analysis
D) core competency
4) The top managers of the corporation are meeting to discuss how they will compete in
their chosen markets and how they will attract and satisfy customers. These managers are
discussing ________.
A) the business model
B) strategy
C) their competitive advantage
D) core competencies
7) Defining the organizational mission forces managers to identify ________.
A) what the labor supply is like in the locations where the organization operates
B) what the organization is in business to do
C) what the competitor is doing
D) what pending legislation will affect the organization
8) Managers perform an external analysis so that they know about ________.
A) the firm’s basic beliefs and ethical priorities
B) what the competition is doing
C) what customers want
D) their organization’s core competencies
9) Patrick expects that each person he hires for his online business to be involved in
studying trends involving new technology, competitors, and customers. These employees
