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Disruptive Innovation－An inevitable trend for electronics companies in the future
It seems that iphone6 is the most popular sustaining innovation now, which people are willing
to queue up with their tents and seats outside Apple store to buy. However, if people were as
crazy as nowadays with Apple’s products instead of Nokia 10 year ago, I think nobody would
understand them. This example illustrates that a period of time changed the position of Apple,
this company was changing from disruptive innovation to sustaining innovation with the
Nokia out of the way. Why Nokia phone failed when compared with iPhone because its
managers did not realize and adapt to disruptive technologies in the external environment. In
other word, electronics companies cannot survive unless they keep their eyes on disruptive
innovation.
