Lucky Iron Fish for Lucky Expansion
Hannah Mariani
The University of Akron
Nov. 11, 2020
1
For Lucky Iron Fish® to be successful expanding to global markets is vital.
Expansion is a difficult and large task to accomplish. With certain goals and success
factors in mind I can compare those with data from the countries of interest: Nepal and
Brazil. With my research, my goal is to help Lucky Iron Fish® feel informed and
confident to expand their business to another country.
Lucky Iron Fish® set specific goals in order to achieve their desired success.
One dominant goal is to achieve twenty million units sold per year. With the current
price being “forty US dollar”, the revenue with the projected twenty million units would
amount to eight hundred million US dollars (Lucky, F. I.). The projected revenue is
important to monitor while the investment has not yet reached its potential. Additionally,
the company is aiming for one third of total sales to be from a customer with a
