Lucky Iron Fish Enterprise
By: Gerardo Negrete
Professor Anna Phillips
Spring 2018
MGMT 350
2
Table of Contents
Executive Summary
Introduction
Human Relations
Communications
Intercultural Relations
Ethics
Conclusion
Works Cited
P. 3
P.4
P. 5
P. 8
P. 10
P.12
P.14
P.15
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Executive Summary
The organization selected is Lucky Fish Enterprise. They operate out of Canada, with
most of their international work taking place in Cambodia. The company produces one main
product. Their Lucky Iron Fish. This is an iron ingot designed for people to use with their
cooking in order to combat iron-deficiency and anemia.
The company’s human relations model is a blend of Maslow’s hierarchy of needs,
McGregor’s, and Fayol’s 14 principles of management. Gavin Armstrong has incorporated many
of Fayol’s principles into his own management style in order to better manage his employs. The
workforce is also small and allows for easy communication, a good example of McGregor’s Y
assumptions.
The company is run by 10 employees. The communication within the organization is
great. Employees can freely talk to each other and with the CEO. Although they have good
communication, one area that they could practice is their crisis management.
Because the organization does a lot of international work, employees must be careful
about the cultural differences between nations.
Lucky Iron Fish Enterprise is a highly ethical company. Their work is not for large profit
or political agenda. Rather, they have a mission they stand true to. The work they do in other
countries brings a lot of benefit to those communities. Their company brings many benefits to
families in need of iron supplement. Within the workplace, Mr. Armstrong is a truthful CEO. He
has no ulterior motives for his company or employees and his goals are precise, so as to not
deceive his employees.
The only real problem with Lucky Iron Fish is their crisis management. Their
communication, human relations, and ethics are great, but there is always room for growth and
improvement.
4
Introduction
Lucky Iron Fish Enterprise (LIFE) is a Canadian based company that has one simple
goal, to help eradicate iron deficiency and anemia all over the world. Their solution to this
problem is a little iron ingot in the shape of a fish. The company began their start with one
person, Christopher Charles. As a master’s student, he traveled to Cambodia for a research
project. While he was there, he was shocked to see the high levels of anemia in the region. No
one was doing anything about a big problem that was affecting at least half of Cambodia’s
population. Anemia is not a small problem, with over 2 billion being affected around the globe.
Whether sufferers are born with it or acquire it later on due to poor diet or mothers during
pregnancy, anemia affects all in similar ways. In the most of extreme cases, iron deficiency can
be fatal. Dr. Charles had heard of people using iron pots to try and counter iron deficiency, so he
