Running Head: LOUIS VUITTON EXCELLENCE 1
Louis Vuitton Excellence Allows Company to Demand Price
Jason Bochert
American Military University
BUSN620 – Strategic Management
August 14, 2016
LOUIS VUITTON EXCELLENCE 2
Introduction
Leather goods and other personal luxury items such as watches, jewelry, and luggage
have been desired by the public for a very long time. In the mid-1800’s, Louis Vuitton Malletier
recognized this need and began a small company to reinvent and revolutionize the products that
were available at the time and eventually to innovate and create products which are desired by
the all, but especially by the most financially secure persons around the world. As Pearce and
Robinson (2015) relate, that company, now Moet Hennessy Louis Vuitton (LVMH) group, is
among the premier producers and sellers of luxury goods (p. 25-7). Throughout more than 150
years of business, Louis Vuitton has focused on quality, innovation of new ideas and concepts,
excellence of savoir-faire, and an unmatched dedication to the service of his customers (Pearce,
