Looking at the Power of Social Media
Whether you’re a small business or larger corporation, it’s no longer a question of if you use
social media platforms but how well you use them as part of your marketing mix. It is essential (“Social
Media: A Business Essential “). Social media provides an inexpensive but highly effective way to reach
relevant audiences. If done correctly, it has a measurable impact on the bottom line. It should be the
first thing that comes to mind when your customer thinks about your product. According to Forbes,
94% of corporates are using social media (Ciprian). After all, this new electronic “word–of–mouth” has
lasting consequences for your products or services as well as your brand.
Although the dynamic world of social media networks is constantly changing, businesses need to
pay attention on how best to communicate and engage customers. This is especially true if you’re a
company in need of rebranding. For Domino’s Pizza, that moment came when they ranked last among
