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VIOLENT MEDIA EXPOSURE AND ITS ADVERSE EFFECTS ON BEHAVIOR
INTRODUCTION
Television has been the central part to American households for the past sixty
years. It has played a very pivotal role in some historic moments, documenting some of this
country’s best and worst times. However, today there is a different consensus that charges media
violence as triggering some very negative, aggressive and even desensitized behavior in the
viewer. How can this be avoided if media is everywhere? When we are in the comfort of our
homes the television is on- even if no one is actually watching it, when we are driving in our
cars- we listen to the radio and even when we are at the office- we are on the internet, which
displays internet media. This exposure is relentless and unavoidable, however the concern is that
the values that are being imparted by means of the media can shape and even trigger certain
behaviors in the viewers. If this is the case, then our ideals and values are primarily being shaped
by those on the screen, how much of your thoughts, wants and needs truly belong to you and is
not merely some information that was programmed, or transmitted into your subconscious by
way of media exposure? In reviewing some of the studies that were investigated, although there
were some scholars who determined there weren’t any causal effects of exposure to violent
media and aggression (Freedman 1984, Mcguire 1989) others such as; (Andison 1977) found
otherwise.