● Rationale of fit with firm’s global strategy
Nowadays, people are all living under a high pressure and fast-paced life, in orde
r to maintain their physical healthiness, paying attention to living style including diet is
an inevitable trend for the globe. For the country we choose to enter – China, the data c
ollected in 2019 shows “The size of the health food market in China grew by 18.5% to ab
out RMB 222.7 billion in 2019. By 2021 the health food market in China is expected to re
ach sales of RMB 330.7 billion”. Especially when the pandemic happened during these
3 years, the awareness of health starts to develop in people’s mind.
