How did Lisa get into this mess?
I personally believe that there were incentives which made Lisa believe that it could
benefit her by working at Houseworld. These incentives included her receiving classical
marketing training in a structured environment from an industry leader. Also, the people
she interviewed with made it seem like they are well-educated, professional and outgoing.
Even though the job at Right-Away paid substantially higher and that she would get
promoted to a vice president position in a few years but in Lisa’s view the company wasn’t
structured and it was small in a rundown warehouse in Chicago. Along with that even
though she had been the first female manager to be successful and affluent, she missed
being around other female managers.
Since Lisa attained her MBA from Harvard and that Houseworld had a reputation in
providing excellent marketing training it attracted MBA’s from top-tier business schools. I
believe that Lisa thought that since she had to start from a ground level position as an
assistant product manager that she would gain valuable knowledge about the product and
one day be a product manager and know it all. This position of a product manager from
Lisa’s research took three to four years to attain but at Home Care it was faster than the
average.
After keeping all this into consideration I believe she preferred the position at Houseworld
and got herself into a sticky situation.
Could she have done anything different?
