(Rocket Soups) (2022044357) (Apryl, Tai Jia Yi )
(—) (I did not use a translation service.)
1
Question 1
Part 1
During weeks when Rocket sold a lot of soup, like weeks 5, 12, 22, 23, 36, and 37, it means more people bought soup
overall. This happened because Rocket’s deals and promotions made people want to buy more soup, maybe even
trying different kinds of soup from Rocket. Other soup brands likely sold more too during these weeks.
But when Rocket’s competitors sold a lot of soup in weeks 2, 8, and 31, it didn‘t boost overall soup sales as much as
Rocket’s high-sales weeks. This shows that Rocket’s deals and promotions were better at getting people to buy more
soup than the competitions’ promotions.
Part 2
When Rocket sells a lot of soup, it also means people spend more money on soup overall. This is because more soup
is sold, and sometimes Rocket offers discounts, so people buy more. When there are good deals, people tend to spend
more on soup because they think they’re getting a better value.
But when Rocket’s competitors have big sales, the increase in how much money people spend on soup might not be
as big. Even though more soup is sold, it doesn’t boost spending as much as when Rocket has its sales. This shows
that Rocket’s deals are better at getting people to spend money on soup.
Part 3
When Rocket sells a lot of soup, its competitors might sell less because people are probably more interested in what
Rocket is offering. Rocket’s market share, which is the portion of the soup market it controls, goes up a lot during
these times. This suggests that people prefer to buy from Rocket instead of other brands. Things like good prices,
interesting promotions, or how much people like the Rocket brand could be reasons for this change in what people
prefer to buy.
Part 4
After a period of selling a lot of soup, it’s common to see sales go down a little as people’s interest in buying
normalizes. But how much sales go down can change based on things like how long the promotions lasted and how
well they worked, and if there are more promotions or if competitors keep their prices low. For Rocket, keeping up
the momentum after selling a lot of soup would be important to keep their share of the market and to keep selling
more soup. This could mean doing more promotions, making new types of soup, or using what they know about
what consumers like to make their marketing work better.
Question 2
Difficulties
In Table 6-4, it shows that with different promotions the number of sales and the priced charged changes. This
includes when there’s no promotion, when the product is displayed, when it’s featured, or when it’s both featured
and displayed.
To understand how much the promotion in week 12 affected sales, we need to look at just the free box offer and no
other promotions or seasonal factors.
It’s hard to tell exactly how much of the extra sales in week 12 were because of the promotion and how much were
sales that would have happened later. Some people might have bought the product later anyway, even without the
promotion. To figure this out, we need to look at sales over a longer time to see if there’s a pattern.
