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Home Water Purifier Industry
ValueNotes India Market Intelligence Dashboard
Market share of top 5 firms = 65% Output in organized sector = 75%
Organized Sector Concentration
Macro Data: Market size, growth, market
shares of key players, customer segments,
key industry metrics
Micro Data: Segmental market size &
growth, financials of key players
Completeness: All data points is available
Quality: Accuracy of data
Recency: Latest period data is available
Source of Data
Data Availability
Industry
Structure
Central Water Board
Company websites, news
articles, WHO, World Bank
N/A
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Completeness
Quality
Recency
Macro
Data
Micro
Data
Government
Bodies
Trade interviews , etc
Market Size and
Growth
Industry
Segmentation
The home water purifier industry in India is valued at INR 34bn (~USD 567m) in FY 2014 and has been
growing at CAGR 20% for the last three years
The industry is expected to grow at CAGR of 22% up to FY 2019
ValueNotes estimates that the home water purifier industry will be worth approximately INR 91.9bn (~USD
1.53bn) by FY 2019
The RO segment water purifier has the highest contribution i.e. 39% share by value in home purifiers
market, as they are expensive compared to the offline and UV purifiers
The offline water purifiers units are sold more in volume since they are the most economical units available
in the market. This segment is also growing at a fast pace i.e. more than 25% per year, being the most cost
effective way to safe drinking water and better health
Key Players
More than 75% of the industry is currently organized with Eureka Forbes, Kent RO, HUL, Tata Chemicals and
Ion Exchange being the market leaders. The market share of organized players is expected to grow in the
next five years as water purifiers is a research oriented industry with high capital costs
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Executive Summary
The home water purifier industry in India has been given an Industry Attractiveness Rating of 7.5 as per the
‘ValueNotes Industry Attractiveness Rating Evaluation System’.
Drivers and
Challenges
Drivers:
Scarcity of clean drinking water, low penetration of water purifiers, and increasing health consciousness of
consumers have led to growth in the industry
Challenges:
The industry lacks government standards for purifiers, and the awareness about the products is low
TOC Market
Overview
Annexure &
Appendix
Industry
Analysis
Profiles of
key players
Industry
Structure
Executive
Summary
Drivers &
Inhibitors
Industry
Trends
Competitive
Environment
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