N o v a S c h o o l o f B u s i n e s s a n d E c o n o m i c s
Marketing Management (2431)
1st Individual Write-up
Lifebuoy in India: Product Lifecycle Strategies
2014/2015 | Spring Semester | 17th March
Prof. Victor Centeno
T.A. Cláudia Iglésias
Márcio Felizardo, MSc. in Management student #1962
Contents
Question 1 ………………………………………………………………………………………………………………………… 3
Question 2 ………………………………………………………………………………………………………………………… 3
