September 28, 2017
Coca-Cola
456 Nowhere Lane
Somewhere, IL 90909
Dear Board Members,
James Smith Case
As some of you may have heard on the news, our biggest face for Coca-Cola has been
charged on several counts of sexual assault and murder. Mr. Smith is on 95% of our
billboards, new bottle labels, and commercials. His recent negative publicity is not
beneficial to the sales of Coca-Cola products and for the sake of the company, he
should be replaced.
Financial Impact
Please consider the following consequences if Coca-Cola were to keep James Smith as
the biggest face in advertising:
• Half of the organizations that Coca-Cola sponsors and endorses are already
speaking about cutting ties with Coca-Cola and partnering with PepsiCo instead
• 75% of sales worldwide have already dropped
• 98% of restaurants that serve Coca-Cola products have threatened to serve PepsiCo
products instead
Company Decision
Coca-Cola’s mission is, “To inspire moments of optimism and happiness through our
brands and actions.” If James Smith is kept as the biggest face in selling our products,
that would be completely against what the company stands for and believes in. It is in