Running head: LEGO CASE STUDY 1
Nova Southeastern University
H. Wayne Huizenga School
of Business & Entrepreneurship
Assignment for Course: ISM 5014 – Enterprise Information Systems
Submitted to: Dr. Douglass Paul Smith
Submitted by: Jamal Ameen
Judi Long
Maria Merlina
Branal Thompson
Nikko Velez
Jacquelyn Zeno
Date of Submission: July 27, 2014
Title of Assignment: Lego Case Study
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any
assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have
also cited any sources from which I used data, ideas or words, either quoted directly or
paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student’s Signature: Jamal Ameen, Judi Long, Maria Merlina, Branal Thompson, Nikko Velez
and Jacquelyn Zeno.
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Instructor’s Grade on Assignment:
Instructor’s Comments:
LEGO CASE STUDY 2
Lego Case Study
Lego was one to the world top Children toy manufacturer that was founded in 1932 by a
Danish carpenter and almost found itself near extinction in 2004. In the early days of Lego their
foundations of success were firmly in place with the company looking towards the future. The
company expanded their line of products beyond bricks into other areas such as human figures.
This allowed children to create new adventures such as those set in medieval castles or outer
space using free play with the Lego product line (Robertson, 2013). This resulted in a boom in
business for Lego that allowed them to dramatically grow in size.
In the long run, this growth period and revenue saw a decline, where sales plummeted
and they were on the edge of extinction. This cause an awful impact into the company profits,
