INTRODUCTION
Today, where the world is moving with a lightning speed there has been a lot of
development along years. These advanced development and technology has given
tremendous opportunities for the economic market to expand and explore new areas. The
developing country like India has been applying the concept of development rigorously.
Over the years India had witnessed an incredible change in the market with a lot of foreign
companies and domestic companies launching and promoting their products and services.
With the approval of foreign direct policy (FDI), it has become an open market for
investment. Recently the Launch of Wal-Mart launched a beginning of a new era.
With the rising clutter of products and services in India the competition has been rigorous,
triggering the need for more visibility and sustainability opening up new challenges.
Communication and presence have become an essential factor. Along with this
consumerism has also turned into a limelight factor. In India the consumer empowerment
has reached the peak and seems to be prevailing for a longer period of time. In this
competitive market it is observed that the choice of a consumer is directly proportional to
the consumer awareness. Saying so, the need for reaching to a consumer effectively and
quickly is a goal for every other marketer. Advertising and communication, the marketing
weapons are the way to achieve it. But can the marketer convey anything and everything
possible?
Advertising and commercial speech
In a democratic governed environment of India, everybody relishes the Freedom of speech
and Freedom of expression. The entire process of advertising is a means of communication
through which the marketers spread awareness, gain interest and further encourage and
influence the buying decision of a consumer. It is very necessary for a Company to
propagate their ideas and information among the market successfully and position
themselves in the minds of their consumers thus making advertising a form of speech
through which the information is circulated. In relevance with India, all the companies take
the benefit of the freedom and speech and expression in injecting the needed
communication.
The consumers on the other hand enjoy the right to know which is directly proportional to
the Freedom of speech and expression. Every individual has a right to listen, read and
understand. They can only reach a buying decision by being aware and using the
information available through advertisements.
When the Advertising is limited to the propagation of the views and ideas, there is a
