Assignment Cover Sheet
Bachelor of Business (Talented)
Student Name
Cao Nguyen Huong Nhi
Student Number
31211023576
Subject Name
Business Communication
Lecturer
Mr. Michael Saram
Title of Assignment
Learning Portfolio Assessment 1
Length
4 pages (829 words)
Due Date
23:59 17th October, 2021
Date Submitted
18:35 16th October, 2021
Declaration:
❑ I hold a copy of this assignment if the original is lost or damaged.
❑ I hereby certify that no part of this assignment or product has been copied from any other student’s
work or from any other source except where due acknowledgement is made in the assignment.
❑ No part of the assignment/product has been written/produced for me by any other person except
where collaboration has been authorised by the subject lecturer/tutor concerned
❑ I am aware that this work may be reproduced and submitted to plagiarism detection software
programs for the purpose of detecting possible plagiarism (which may retain a copy on its database
for future plagiarism checking)
Signature: …………………………… Cao Nguyen Huong Nhi…………………………………….
Note: An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been
signed)
LEARNING PORTFOLIO ASSESSMENT 1
A. Textbook Questions:
1. How do we recognize and differentiate business messages from other types of
communication? Create a table comparing a business message found in an email and in an
advertisement, with informal writing found in Facebook.
In modern life like nowadays, the business messages and writings from other types of communications
can have a lot of differences. Therefore, recognizing and classifying these two specific kinds of
communications is very vital for our business life. To have the most effective business communications,
each situation must follow some suitable standards of medium, format, style, and tone as Braun has said
“However, effective business communications conform to specific conventions of medium, format, style
and tone to meet audience needs as efficiently as possible.” (Braun, K., et al, 2016, p.4). Furthermore,
business communication is more formal and goes straightforward to the problems while communication
in general is more common.
Comparing a business message in two particular situations with informal writing found in Facebook:
Business message in an
email
Business message in an
advertisement
Informal writing in
Facebook
Medium
●Email memos,
intranet and letters
●On the websites, and
brochures, posters
●Texts or posts and
comments
Format
Defined by:
Defined by:
●The informal
●The software
●The evolving
●The targeted
audience
users
sentences and
point
