OPERATIONS MANAGEMENT
IN-CLASS ASSIGNMENT
Zara case study
Question 1: With regards the case study, from the insights provided in the case, how do fashion
brands outpace competitors? You can provide own examples in relation to Zara as well.
Answer: Zara is a well-known clothing brand who knows how to outpace its competitors and it
does it in a very unique way. Zara uses three techniques to compete and keep itself in the
competing market
• Short lead time
Most of the competitors in this field focus on forecasting, they try to predict about the
upcoming trends and fashion and what people will be demanding for, on the other hand Zara
focuses on what people are asking for right now. Zara tries to pick out or recognize the current
trend or fashion and not just this, their researchers working on every Zara retail store are note
down the dressing sneeze of people visiting their outlets just to increase their design variety so
they can offer maximum fashion design to their customers.
• Lower quantities
Zara focuses on producing or manufacturing less amount of product with specific design and
