Leadership and Change Management
Organizations usually face change due to many forces surrounding the business. The
forces can be from internal or external sources. External forces of change usually occur
outside of the organization and it could have a global effect. There four external forces for
change: demographic characteristics, technological advancements, market changes, and
social and political pressures (Kreitner-Kinicki, 2003). The internal forces for change
come from inside the organization. The forces come from human problems and managerial
behaviors and decisions.
Crys Tel is facing external and internal forces which require attention to change. The
external force requires Crys Tel to look into widening its market share by increasing
product offerings. The internal force that is causing a need for change is departmental
fragmentation; there is no cohesiveness with departments. Crys Tel may face resistance to
change. The following top ten reasons explain why People usually resist change. An
individual predisposition toward change is personal, people fear surprise and fear of
unknown, there is a climate of mistrust, fear of failure, loss of status or job security, peer
pressure, disruption of cultural traditions or group relationships, personality conflicts, lack
of tact or poor timing, and non-reinforcing reward system. Crys Tel has gone through
constant change since it was founded. Crys Tel employees did not have a problem with
change but they have to work on the department weak and strong parameters which will
have an impact on the company business. The following models for change has helped
Crys Tel successfully manage change implementation.
The company Fullfilware was started as a small direct mail company in the basement
