Running head: LAWN CARE 1
Sustainable Lawn Care
Kyle Fleck
LMU University
LAWN CARE 2
Sustainable Lawn Care
1. Define Lawn Care’s current strategic mission, strategy, competitive priorities,
value chain, and how it wins customers. What are the order qualifiers and winners?
Draw the major stages in its value chain without an application service.
Concerning Lawn Care’s strategic mission, they focus on their product and the service that they
provide to their customers. The vice president has been quoted as, “We make the highest quality
grass seed and fertilizer in the world” (Collier, 2015, p. 88). Concerning the value chain, they use
only the highest minds of chemist to make high quality grass seeds and fertilizer which
compared to other companies is better than what they can provide. When it comes to the
competitive side of Lawn Care, they are ahead of the competition since they again have all these
top scientists who work for them that create the highest quality grass seed. The order qualifiers
