Carrie, Alejandro, and Victoria
Professor Liu
MKTG 495
19 November 2020
LaRosa’s Recommendations
One of the recommendations that we have come up with from collecting our data is to
offer a frozen pizza option in retail spaces. More specifically, we recommend offering only two
options: cheese and pepperoni. We asked if people would be willing to purchase LaRosa’s frozen
pizza if it was available in stores, and 78% said yes or maybe. Of those 78% that said yes or
maybe, 85% of them preferred cheese or pepperoni for toppings offered. Only around 20% of
responders said no due to reasons of too many fresh pizza options near their home; or they do not
like frozen pizza; or LaRosa’s taste in general. Based on our data, people responded well to the
idea of frozen pizzas offered in retail spaces, and it would be another way for LaRosa’s to offer
convenience to their loyal customers. Many families have busy lives and having this option
would allow them to easily pick up LaRosa’s pizza while grocery shopping so that it can be used
