summary
Lance Armstrong doping case. (pro cyclist)
• 1996 – diagnosed with testicular cancer. (25 years old)
• Lack of resources—started a foundation to help other cancer survivors.
• 1998 – Livestrong Foundation has served millions of people affected by
cancer.
• U.S Anti-Doping Agency—“concluded once and for all that Lance Armstrong,
the cancer charity’s founder and chairman, was guilty of doping during his
legendary cycling career.
• Doug Ulman, CEO and president of the Livestrong Foundation at that time.
• Ulman believed Armstrong’s statement of innocence.
• After the news broke, Ulman called all the 100-person staff into the foundation
boardroom.
• When Ulman said that the organization could no longer defend the founder, it
was a defining, watershed moment. (everyone was sad)
• Livestrong was now facing a crisis/life-or-death crisis.
• Now, Lifestrong would be operating “life without Lance mode”
• Ulman and the rest of the staff have worked hard to keep the foundation
viable(working successfully) and focused on it’s purpose.
Managing the crisis.
• Ulman had to keep the staff morale up(confident) and make plans to distance
itself from Mr. Armstrong.
• Advice received—take the opportunity to get the foundation’s message out.
• Livestrong wanted to come out stronger than ever.
• Lost some of it’s biggest sponsors, including Nike and Radioshack.
• Revenues(income) fell in 2012 and 2013.
• Ulman has been formulating plan and strategies.
• “it’s so ironic—we are in the business of survivorship, that’s what we do. Now