Knowledge Management Case

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Case Reference: Notes from Knowledge Management Expert.
Following are the notes taken from an Internal Memo generated by a Knowledge
Management Expert to improve organizational efficiency. Please read
Why Knowledge Management?
While most managers agree that managing knowledge is important, few of them can
articulate what the value is or how to become a learning, teaching, or coaching
organization. The majority of companies have their knowledge embedded in people and
organizations. It is often intuitive, tacit, rather than explicit, and is rarely detailed enough
to be especially valuable. Such knowledge often gets lost when someone leaves the
company. "All too often, knowledge exists with multiple points of view instead of the
collective best thinking. It is occasional but not integral to the business. And, most
important, it is available but not used very much."
Real Value of Knowledge
The value of knowledge is measured in its application. Knowledge has no intrinsic value
of its own - it is only relevant when it is used. "The real value of it is only real if you
change the way business is done."
Knowledge Management versus Information Management
"Knowledge management" is different from "information management". While the former
targets collecting and distributing knowledge - both explicit and tacit - throughout the
organization, the latter deals mainly with documented explicit knowledge - or information
- only.
Most companies create, have access to, and use plenty of bits of knowledge, but neither
efficiently, nor effectively.
The increased emphasis on knowledge management is attributed to recent rapid
developments in the following areas:
On a practical level:
1. Shift to the new knowledge-driven economy dominated by knowledge-based enterprises
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