Running head: 5-2 CASE STUDY 1
Kleiner and Genentech 2012
Jeneva Poydras
Southern New Hampshire University
March 18, 2018
5-2 CASE STUDY 2
Introduction
The biotechnology industry has created new adventurous developments as three great
minds think alike. While trying to combine their backgrounds and implement a successful
therapeutic technology base market Hebert Boyer, Robert Swanson, and Tom Perkins needed
financial support in order to create this new growth. (“Genentech”, 2018).
Body and Background
After Genentech was established in 1976 over one-hundred billion dollars of venture
capital had been invested in the biotechnology industry. (“Genentech”, 2018). Like Boyer,
several research professors may have wondered that it would be more than a decade for products
like this to be approved. Boyers began his research after taking up a faculty position at the
University of California at San Francisco in 1976 where his research focused on Escherichia Coli
