Title: Kentucky Fried Chicken
Introduction:
The world’s largest chicken restaurants chain and the third largest fast food chain in 2000
with respect toglobal coverage.
Had a 55% share in Chicken Chains.
More than 10,800 restaurants in 85 countries.
First fast food chains to go international in the late 1950s and was one of the most
recognizable brands.
KFC planned to base much of its growth in these markets on company-owned restaurants,
which gave KFCgreater control over product quality, service, and restaurants cleanliness.
In other international markets, KFC planned to grow primarily through franchises, which
were operated bylocal business people who understood the local market better than KFC.
Latin America was an appealing area for investment because of the size of its market, its
commonlanguage and culture and its geographical proximity to the United States.
Mexico was of particular interest because of the North American Free Trade Agreement
(NAFTA) which went into effect in 1994 and created a free trade zone between Canada the
United States and Mexico
Time Context:
Kentucky Fried Chicken has built a strong foundation over the years with both timeless
original recipes and innovative products.
1890 – Harland Sanders is born just outside Henryville, Indiana.
1930 – In the midst of the depression, Harland Sanders opens his first restaurant in the
small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator,
chief cook and cashier and names the dining area “Sanders Court & Caf.”
1936 – Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky
Colonel in recognition of his contributions to the state’s cuisine.
1940 – Birthdate of the Original Recipe.
1952, Col. Sanders started franchising his recipe door to door financed by his $105.00 SS
Check
1957 – Kentucky Fried Chicken first sold in buckets.
1964, Col Sanders had more than 600 franchised outlets in the US and Canada. Kentucky
Fried Chicken has more than 600 franchised outlets in the United States, Canada and the
first overseas outlet, in England.
1964, Sold his interest in his company for $2 million to a group of investors.
1966, KFC went public
1969, Listed on the NYSE
1971, KFC was acquired byHeublein Inc. for $285 million. More than 3,500 franchised
and company-owned restaurants are in worldwide operation when Heublein Inc. acquires
KFC Corporation.
1979 – KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC
restaurants worldwide with sales of more than $2 billion.
1980 – Colonel Harland Sanders, who came to symbolize quality in the food industry, dies
after being stricken with leukemia. Flags on all Kentucky state buildings fly at half-staff
