Key West Key Lime Pie Co.
1. Provide an overview of the company including: products, Owners, and a descrip on of the of the
loca ons.
a. Key West Key Lime Pie Co. has many products that they sell. They do have an award
winning key lime pie, but the owner feels he needs to sell other items to make ends
meet. There are two loca ons. One is for shipping and selling, while the other is
primarily used for making the pies. Right away “The Pro&t” wants to close the 2nd
loca on because he feels it can be done in one loca on. This will also save money that
the company desperately needs to do.
2. How much revenue does the company generate? What is it per loca on?
a. The company generates 1.4million in revenue annually. The 2nd loca on that is used for
selling and shipping does not make any money. They are constantly losing the money
they make there to the price of rent each year.
3. What does “non-branded” products mean? How much revenue do they produce?
a. Non branded products are all of the stu/ they sell in the store that only gives them 20%
of their total revenue.
4. List the Liabili es.
a. The company has $136,000 in liabili es. They are basically rent bills in their case.
5. How much cash on hand does the company have?
a. The company does not have a dime of money that they can use.
6. Describe the business manager. How much does she get paid. Is she important.
a. She has been with the company for years. She gets paid $300 per week. The Pro&t raises
