About the Company
Founded in1992, Keda began as a small manufacturer of ceramics machinery in China and
grew into a company with revenue of CNY931million (US$119million) in 2006. By 2010,
Keda had more than 2,000 employees. High degree of autonomy but flexible culture enabled
Keda to achieve “pursuit of perfection” through “endless innovation” in the global market.
However Keda is also suffering on silo-based model, while decentralized decision-making
and entrepreneurial culture was undermining Keda’s business performance. And the
company is also facing continued competition from Global and local market, the duplicated
identical processing tasks and lack of integration prevented Keda’s leader from making
strategic decisions. Also an added factor was pressure from Chinese government agencies.
The government encourages the companies with incentives to promote computerization.
Third factor is that Keda was having challenge in managing inventory and struggled to meet
demand. Fourth factor is that Keda have problem in optimize the resources and facilities,
raw materials and parts, machine hours are sometime not fully utilized. Last but not least
