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1. The European Parliament recently voted 504 to 110 to scold companies for “sexual
stereotyping” in marketing their products. One reporter noted that “The lawmakers’ ire
has many targets, from a print ad for Dolce & Gabbana (which has a woman in spike
heels pinned to the ground and surrounded by sweaty men in tight jeans) to Mr. Clean,
whose muscular physique might imply that only a strong man is powerful enough. The
concern, according to the committee report, is that stereotyping in such ads can
“straightjacket women, men, girls, and boys by restricting individuals to predetermined
and artificial roles that are often degrading, humiliating, and dumbed down for both
sexes.” Do you believe that gender stereotyping in marketing leads to discrimination?
Can you think of some examples that illustrate advertising stereotypes? Could this have
an effect on how employees perceive the company? Do you think companies should
consider how they market their products as part of their diversity efforts? Explain.
A. Yes, B. One has to be the Chevy Truck Commercials, they mostly show men in
the commercial giving off the idea that their trucks are for mucho type men only.
C.Yes, D. Yes, because today we live in a world where any form of discrimination
is heavily punishable upon a company. There so many organizations that stands
for no discrimination, so companies should pay close attention because everything
is viewed closely.
2. According to Laura D’Andrea Tyson, Dean of the College of Business at London
