JW Marriott Hotel presentation
Marriott is a multinational hospitality industry dealing with franchising and management of lodging
facilities. The first JW Marriott is founded by John Willard Marriott with his wife Alice Sheets Marriott in
1957. Today the Marriott hotel chain exists in 131 countries internationally. It also has two theme parks
with hotels opening up in new locations almost every year. So, in this presentation I will present about
Marriott’s mission statement, their strategies that used in hotel industry and how they balance the hotel
positive changes in the society/community involved and still earns its profit margin?
Mission
“To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure
experiences.”
The hotel giant commits to “enhance the lives of customers” in its mission statement. It is a commitment
that has helped not only raise Marriott’s profile but also made it raise the bar in the industry. Many other
hotels aspire to become the Marriott for this very same reason.
The Marriott also promises to raise the bar on fun and leisure for their residents. “by creating and enabling
unsurpassed vacation and leisure experiences” the Marriott is able to do this by customizing the experience
to each visitor, tourist or resident. That’s something that few if any, other hotels are able to do, making the
Marriott the hotel of choice for either a luxurious, eventful, or productive trip.
