Questions:
1. How does community-based tourism (CBT) help JUDES meet its mission?
2. A. Prepare an analysis of the CBT trip using a triple bottom line (TBL) analysis. The
table analyses are included as appendices.
B. Separate the 8 JUDES ethical consumer principles into TBL format, i.e., economic,
social, and environment. Provide a written justification for your judgments.
C. Divide expenses into four categories – social, environment, economic, and necessary.
Necessary expenses are those that must be incurred, regardless of TBL objectives.
Necessary expenses are noted by an X; social, environment, and economic expenses are
designated by a + (positive impact) or – (negative impact). Provide a written justification
for your judgments.
3. Evaluate how well the TBL objectives have been built into the budget.
4. How has the amount of money spent/effort on the CBT supported the guidelines related
to TBL concerns (i.e., social, economic and environmental)? Identify assumptions relevant
to your judgment.
5. At what trip fee and participant level does JUDES break even on the trips? (Prepare a
break-even analysis.)
1. How does community-based tourism (CBT) help JUDES meet its mission?
The community-based tourism (CBT) helps JUDES meet its mission by the fundamental
belief the organization presented and stood for. For example, CBT is guided by guidelines
that promote responsibility and ethical tourism. This approach was directly aligned with
JUDES mission and business model of a strong non-profit organization. In addition, the
CBT model provided an attractive consumer engagement opportunity that combined
related activities with low environmental impact and high community benefits. This
approach also benefited the less fortunate and provided them with the opportunity to
become aware of local cultures and heritages while being cost conservative in the process.
Lastly, JUDES implemented its own tailored ethical consumer principles into the design of
the CBT including the following; transparency, commitment to human rights and
non-violence, fair payment, empowerment, community enhancement, direct trade,
environmental responsibility and quality. Given the organization had the ability to
implement the following into the CBT model aligns with the overall fact that community
based tourism has the ability to support JUDES mission in many different ways that are
very beneficial.
2. A. Prepare an analysis of the CBT trip using a triple bottom line (TBL) analysis.
The table analyses are included as appendices.
B. Separate the 8 JUDES ethical consumer principles into TBL format, i.e., economic,
social, and environment. Provide a written justification for your judgments.
C. Divide expenses into four categories – social, environment, economic, and
