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Johnson and Johnson Contamination Crisis
Johnson and Johnson faced a product contamination crisis in 1982, and then once again
in 1986. An unnamed individual succeeded in lacing the over-the-counter drug of Tylenol with
cyanide and seven people died as a result, which in turn caused a widespread panic. In an effort
to protect customers and establish social responsibility, Johnson and Johnson ordered a total
recall of all Tylenol products nationwide. In order to ensure better safety measures, a
tamperproof packaging was developed that would make it much more difficult for a similar
incident to occur in the future. As an impact of this tampering scandal, the company’s share price
dropped tremendously; however, the company won praise for its quick and appropriate action
and increased customer satisfaction and attraction to the company and its products.
When faced with a crisis, Johnson and Johnson immediately responded in a manner as to
