Jog Sport | Course Paper

1. INTRODUCTION OF JOG Sports

Sports Apparel and Ice Hockey in

Thailand CASE SOLUTION

The Harvard business review has published the JOG Sports Sports Apparel

and Ice Hockey in Thailand Case Study. Like all HBR case studies, the JOG

Sports Sports Apparel and Ice Hockey in Thailand Case is designed and drafted

in a manner to allow the reader to experience a real-world problem and solve it

accordingly. The case study, like other HBR case studies, will help the reader

and students develop a broader, and a clearer understanding of the business

world and dynamics.

The JOG Sports Sports Apparel and Ice Hockey in Thailand Case is based on

a current managerial and strategic problem being faced by the organization,

which must be solved tactfully to allow progression, as well as maintain a

competitive position. This paper is written to facilitate the case solution for the

JOG Sports Sports Apparel and Ice Hockey in Thailand Case Study.

The case solution for the JOG Sports Sports Apparel and Ice Hockey in

Thailand Case Study first identifies the central issue that is elaborated on

throughout the case. The case solution then analyses the case through relevant

strategic models and tools including the SWOT Analysis, Porter Five Forces

Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix

analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. This analysis

is to help in the identification of a feasible strategy and solution for the JOG

Sports Sports Apparel and Ice Hockey in Thailand Case Study. Alternative

solutions are also proposed in the case solution, primarily because alternative

solutions often act as contingency plans.

2. PROBLEM IDENTIFICATION

2.1. Harvard business school case studies

All case studies published by the Harvard business review comprise of a central

problem that is faced by the protagonist. This problem mostly holds implications

for managerial and strategic directions of the company. For readers and

students of HBR case studies, it is critical to identify the problem that the JOG

Sports Sports Apparel and Ice Hockey in Thailand faces. This problem is

usually hinted towards in the introduction of the case and develops along the

way.

2.2. Solving HBS case studies

As a result, for solving the JOG Sports Sports Apparel and Ice Hockey in

Thailand case, it is essential to read the case study thoroughly. The

identification of the problem correctly is vital for undergoing the analysis rightly,

and for developing relevant solutions for the JOG Sports Sports Apparel and

Ice Hockey in Thailand Case Study. It is also essential to identify all the

appropriate parties that are being impacted by the problem as well as the

decision. The correct problem identification will ensure that all the solutions

developed during the case analysis of the JOG Sports Sports Apparel and Ice

Hockey in Thailand Case Study are applicable and pragmatic.

EXTERNAL ENVIRONMENT ANALYSIS

The external environment analysis is needed for the JOG Sports Sports Apparel

and Ice Hockey in Thailand Case Study to make sure that it actively, and

proactively responds to the macro-environment. The macro environment or the

external environment for the JOG Sports Sports Apparel and Ice Hockey in

Thailand Case includes those factors which are not in control of the business

or the company directly. As a result:

• The JOG Sports Sports Apparel and Ice Hockey in Thailand cannot

influence these factors in its favour, and in contrast, these factors directly

affect the operations and workings of the company.

• As a result, JOG Sports Sports Apparel and Ice Hockey in Thailand must

make sure to continually assess and review the external environment to

make sure that it responds to external factors, and take them into

account, during strategic decisions, and strategy devising.

Businesses like JOG Sports Sports Apparel and Ice Hockey in Thailand

make use of strategic model tools continually to make sure that they are

aware of the external environment.

• These include tools like the pestle analysis and Porter’s five force model,

as well as strategic group analysis and pentagonal analysis, to name a

few.

The external analysis for the JOG Sports Sports Apparel and Ice Hockey

in Thailand Case Study will assess and will apply the strategic models

and tools to review the business environment for the company.PESTEL

Analysis

3.1.1. Political

Political factors and elements can have a direct and indirect impact on the

business. This is seen through the JOG Sports Sports Apparel and Ice Hockey

in Thailand Case Study.

3.1.1.1. Policy Makings

• Policymakers for the JOG Sports Sports Apparel and Ice Hockey in

Thailand Case are in all likelihood to intervene in the business

surroundings.

• Commercial restrictions and political stability are additionally integral

factors that will determine the success or failure of JOG Sports Sports

Apparel and Ice Hockey in Thailand.

3.1.1.2. Taxation

• Tax policy will influence the cost of doing business for JOG Sports Sports

Apparel and Ice Hockey in Thailand.

• An increase in organization taxation (on business profits) has a similar

impact as an expansion in expenses.

• Organizations can pass a portion of this increase on to shoppers in more

expensive rates, yet it will likewise influence the bottom line of the

business.

3.1.1.3. Government Support

• The government helps organizations in two primary ways: monetary help

and regulatory.

• JOG Sports Sports Apparel and Ice Hockey in Thailand can use

government assistance and grants for purposes of growing the business,

advancement, exporting, and innovative work.

• JOG Sports Sports Apparel and Ice Hockey in Thailand can also be

impacted by when Governments modify regulations and laws.

3.1.1.4. Political Stability

• Lack of political stability in a country impacts business tasks. Political

stability is particularly essential for the organizations which work globally,

such as JOG Sports Sports Apparel and Ice Hockey in Thailand.

• A forceful takeover could oust a legislature. The takeover could prompt

mobs, plundering and general issue in nature. These disturb business

tasks for JOG Sports Sports Apparel and Ice Hockey in Thailand.

• Purchasing political risk insurance is a way for JOG Sports Sports

Apparel and Ice Hockey in Thailand to oversee political hazard.

Organizations that have worldwide activities utilise such as insurance to

lessen their risk presentation.

• The soundness of a political framework can influence the attractiveness

of a specific nearby market for JOG Sports Sports Apparel and Ice

Hockey in Thailand.

3.1.2. Economic

The economic factors are one of the most important of PESTEL factors and can

influence JOG Sports Sports Apparel and Ice Hockey in Thailand in several

ways.

3.1.2.1. GDP

• Economic components have the most evident effect on the profitability

and overall appeal of JOG Sports Sports Apparel and Ice Hockey in

Thailand.

• Even though GDP per capita is a useful economic factor, GDP per capita

gives just a fractional perspective on the economic factors that may

influence JOG Sports Sports Apparel and Ice Hockey in Thailand.

• Higher GDP leads to higher disposable income and hence higher sales

for JOG Sports Sports Apparel and Ice Hockey in Thailand.

3.1.2.2. Inflation

• Higher inflation will disintegrate the purchasing power of the consumer

and the shopper

• Higher inflation will also harm the costs of raw materials and other inputs

that are utilised by JOG Sports Sports Apparel and Ice Hockey in

Thailand.

3.1.2.3. Interest Rates

• Fluctuations in interest rates may translate into higher or lower costs for

the purchase or sale of items and administrations provided by JOG

Sports Sports Apparel and Ice Hockey in Thailand.

• Higher interest rates hurt the disposable cash of consumers.

3.1.2.4. Unemployment Rate

• A high unemployment rate is also unadvisable as it dissolves

dispensable income of consumers, and will harm JOG Sports Sports

Apparel and Ice Hockey in Thailand ’s position.

• The high unemployment rate will lead to lower sales for JOG Sports

Sports Apparel and Ice Hockey in Thailand and impact its overall

profitability and revenues.

3.1.2.5. How can the JOG Sports Sports Apparel and Ice

Hockey in Thailand decrease the risk of economic

instability?

• JOG Sports Sports Apparel and Ice Hockey in Thailand can work

towards building economies of scale

• Maintaining business costs and controlling the final price of the product

can also help JOG Sports Sports Apparel and Ice Hockey in Thailand

fight economic instability

• JOG Sports Sports Apparel and Ice Hockey in Thailand can also work

towards building a sustainably managed workforce

3.1.3. Social

Social influences will stem from social components of the macro environment.

Under the PESTEL Analysis, they can influence JOG Sports Sports Apparel

and Ice Hockey in Thailand in several ways:

3.1.3.1. Social patterns and consumer behaviour

• Social patterns affect work trends and patterns and are directly related

to the behaviours of consumers.

• Social patterns also have a direct influence on buyer tastes and

inclinations, and the specific kind, structure, and volume of interest for

an item or service.

3.1.3.2. Social patterns and changing consumer needs

• The checking of social patterns will enable JOG Sports Sports Apparel

and Ice Hockey in Thailand to reposition its items or administrations to

meet the changing desires and needs of consumers.

3.1.3.3. Social trends in education

• Social trends of higher education have allowed firms like JOG Sports

Sports Apparel and Ice Hockey in Thailand to have access to a pool of

higher skilled talent – but at the same time, also face a more criticising

consumer base.

• Higher education has also made consumers more aware of different

product offerings by companies like JOG Sports Sports Apparel and Ice

Hockey in Thailand.

• consumers are also more educated and knowledgeable of different

substitutes of a product, as well as become more readily available at

different touchpoints.

3.1.3.4. Social patterns make companies more consumer–

centric

• Companies like JOG Sports Sports Apparel and Ice Hockey in Thailand

are expected to become more consumer-centric than product-centric.

• Similarly, Market segmentation and consumer grouping are dynamically

moving towards measures of psychographics and lifestyles to

understand the consumer more.

3.1.3.5. How can JOG Sports Sports Apparel and Ice

Hockey in Thailand use social aspects for growth?

• Use consumer-centric means of segmentation and targeting.

• Use consumer-oriented and consumer-based marketing – which use

emotional appeals to influence consumers.

• Make products more accessible at different touch points common to

target consumers socially.

3.1.4. Technological

The technological factors can influence JOG Sports Sports Apparel and Ice

Hockey in Thailand in several ways:

3.1.4.1. Innovation

• The quick pace of technological change at JOG Sports Sports Apparel

and Ice Hockey in Thailand may be driven through innovation.

• Business leadership at JOG Sports Sports Apparel and Ice Hockey in

Thailand tries to push the limits of present limitations.

3.1.4.2. The advent of the internet and online retailing

• The expansion of the Internet and online business has discarded many

intermediaries. JOG Sports Sports Apparel and Ice Hockey in Thailand

can communicate and retail directly to the consumers now, or through

modern intermediaries such as eBay as well, for example.

• JOG Sports Sports Apparel and Ice Hockey in Thailand may also use

current social networks to retail and use e-commerce to boost sales.

3.1.4.3. Social media and business growth

• JOG Sports Sports Apparel and Ice Hockey in Thailand can make use of

social media to interact and reach with consumers

• Social media can also be used to reach the target market audience more

effectively

• Social media is cost-effective and strategically more influential for JOG

Sports Sports Apparel and Ice Hockey in Thailand

3.1.4.4. Improved value chain network

• For JOG Sports Sports Apparel and Ice Hockey in Thailand,

technological innovation can be utilised to build on competitive

advantage through several different ways.

• JOG Sports Sports Apparel and Ice Hockey in Thailand can incorporate

less expensive production, improved access to clients, improved

marketing, improvement in product quality, and increased levels of

business intelligence than the competition.

3.1.4.5. Managing technology and the future for JOG

Sports Sports Apparel and Ice Hockey in Thailand

• To flourish in a business world that is quick paced and receptive to

innovative change, JOG Sports Sports Apparel and Ice Hockey in

Thailand must stay cautious.

• It must be always be updated on any technological developments in the

business and industry.

• JOG Sports Sports Apparel and Ice Hockey in Thailand should weary of

how the company are probably going to influence its future

attractiveness and profitability.

3.1.5. Environmental

For JOG Sports Sports Apparel and Ice Hockey in Thailand, the environmental

aspects of the PESTEL analysis may include:

3.1.5.1. Environmental stability and business standards

• JOG Sports Sports Apparel and Ice Hockey in Thailand may be expected

to incorporate maintainability standards into their business

methodologies and to help resource allocation choices.

• JOG Sports Sports Apparel and Ice Hockey in Thailand may also be

subject to environmental laws – which will impact and guide its

operations to become more environmentally friendly.

3.1.5.2. Environmental stability and budget allocation

• Leadership in the JOG Sports Sports Apparel and Ice Hockey in Thailand

must measure the connection between natural activities and budgetary

execution.

• JOG Sports Sports Apparel and Ice Hockey in Thailand also strategically

decides and assesses if the organization have been estimating the

monetary effect of natural and social activities.

3.1.5.3. Environmental sustainability

• JOG Sports Sports Apparel and Ice Hockey in Thailand also

distinguishes and differentiates explicit zones of concern and

impediments to the coordination of environmental sustainability into

corporate performance and strategy

• JOG Sports Sports Apparel and Ice Hockey in Thailand also gives

explicit direction concerning how organizations can push toward a

superior reconciliation of ecological and social activities in their basic

leadership procedures and tasks.

3.1.5.4. Environmental sustainability and business growth

• JOG Sports Sports Apparel and Ice Hockey in Thailand may use

environmental issues to adjust financial, natural and social performance.

• Concerns towards the environment will enhance the business image for

JOG Sports Sports Apparel and Ice Hockey in Thailand.

• Environmental sustainability within business goals and strategy will also

reflect corporate responsibility on the part of JOG Sports Sports Apparel

and Ice Hockey in Thailand.

3.1.5.5. Environmental sustainability and improved

consumer relations

• Consumers will be more inclined towards the use of environmentally

sustainable products.

• Environmental sustainability in operations works towards improving the

bottom line and overall profitability for the business of JOG Sports Sports

Apparel and Ice Hockey in Thailand.

• Improvement of cost management and operations will be observed in

the business as well.

3.1.6. Legal

Legal components can influence JOG Sports Sports Apparel and Ice Hockey in

Thailand directly, and can likewise influence the instruments through which an

organization buys its stock or connects with the client. The JOG Sports Sports

Apparel and Ice Hockey in Thailand should be mindful, for example, of the

following legal aspects:

3.1.6.1. Labour law

• Labour law refers to the guidelines in regulations that set up minimum

and benchmark conditions.

• These include identifying with the work of people.

• Labour laws include aspects of minimum working age, least time-based

compensation, etc.

• JOG Sports Sports Apparel and Ice Hockey in Thailand must be mindful

of these laws in routine business tasks such as hiring, for example.

3.1.6.2. Discrimination law

• Under the discrimination law, JOG Sports Sports Apparel and Ice

Hockey in Thailand must ensure to avoid episodes of unequal or

uncalled for treatment based on an individual’s age, inability, sex,

national source, race, religion, and sexual orientation.