ITC(India Tobacco Company)
ITC is an Indian conglomerate headquartered in Kolkata.it works in four segments:
FMCG, hotels, paper boards ,paper &packaging and agriculture business.
ITC’s Cigarettes Business
ITC is market leader in cigarettes business. This leadership is in term of geography as well
as price. It’s extensive FMCG distribution network is the Major reason for their success
.ITC has direct access to 1,00,000 markets & 2 million retail outlets. Lucky Strike, classic,
gold flake, navy cut, players, scissors, capstan, Berkeley, Bristol, flake, silk cut, duke &
royal are the cigarette brands.
Branded Packaged Foods
This segment includes Bakery and confectionery foods, snack foods, staples, spices and
ready to eat. This includes brands
• Sunfeast–Biscuits,NoodlesandPasta
• Aashirvaad–Staples(Wheatflour,Salt,Spices),ReadytoEat–ReadyMeals,InstantMixes
• Bingo!–Yumitos–PotatoChips,FingerSnacks–MadAngles,TedheMedhe,Tangles
• Mint-o&Candyman–Confectionery
• Kitchens of India–ReadyMeals
Education & Stationery
It includes products like pen, pencil , notebook. There are two well-known brands in
market for stationery: paper craft (2002), classmate (2003). Robust distribution network
has helped ITC to capture major share in stationery market ( 12000crs).
Lifestyle Retailing
It has two major brands : wills lifestyles, John player.
Wills lifestyles is the title partner of India’s most premium fashion events.
John player offers complete fashion wardrobe to the youth.
Wills Lifestyle stores have 94 stores across40cities and more than 500shop-in-shops’in
leading departmental stores and multi-brand outlets. ‘John Players’ has more than
400ExclusiveBrandedoutlets, 1500 multi-branded outlets and departmental stores.
Matches, Incense Sticks
‘AIM’–India’s largest selling Safety Matches brand
‘Mangaldeep’: India’s second largest selling Incense sticks brand.
