IT strategy of Amazon
Introduction
Amazon a company which is truly synonymous to the gigantic river it has adopted name from. A
company which started as book selling company now has almost everything in its selling porolio.
The company’s on line proling “Amazon.com” started as an online bookstore soon diversied its
operation in selling into DVDs, VHSs, CDs, Video & MP3 downloads/streaming, so-ware, videogames,
electronics, apparel, furniture, food, toys and jewellery. Like a river looking new paths during its
course Amazon has also started producing consumer electronics notably the Fire Phone, Amazon
Kindle e-book reader and the Kindle Fire tablet computer and is the leading cloud computing service
provider.
IT Infrastructure
The growth of Amazon has one of the fastest growths in the internet history overpowering even the
giant of industry Google. There as many as 14 companies which share the name Amazon and as
many as 26 IT and IT enabled services which are part of Amazon umbrella but don’t share the name.
Amazon web services drive companies like Schneider Electric, Erickson, the guardian and many more
sophisticated brands.
IT acted as Digital Engines of Amazon
