Social Media Marketing:
(a)
The 2 Social Media platforms that Lime Road should choose to connect with the desired audience
and to build the brand awareness are Pinterest and Instagram. The primary reason for choosing
these two platforms is their Large user base, extensive reach, ease of interaction and target
demographics.
Lime Road should be cognizant about the Goals it wants to accomplish via social media platforms,
the audience it wants to cater and what kind of content it wants to share on these platforms. Once
these fundamental questions are addressed Lime road can effectively engage with their audience.
Pinterest:
Pinterest is a fun network wherein the brand can showcase its personality and actively interact and
engage with customers. Though Pinterest has users ranging from all age groups, it is predominately
used by Millennials and GenZ. Pinterest users are also known for extensively using the Network to
Shop and find new brands and trends. All these factors make Pinterest a very attractive platform to
market in.
Tactics to be used:
• Create Pinterest Boards wherein you can organize themes, ideas, designs and trends with
your audience. Doing this will help the audience to find the content they are in search for.
• Inviting the audience to join your Board is pivotal, as it increases interaction and
engagement with consumers.
• It is very important to Optimize the Pins being used, as it helps with brand visibility. It is very
