How would RPR inc. tap into the market of potential consumers through the different barriers of
population, economic status, trade barriers, technological barriers, distribution of the product,
and the media to solidify our company brand of water purifiers in the country Israel?
Why invest in a market in Israel? Israel has a population of 7,707,042 as of July 2013 and with
potential growth of 3.8% a year. The U.S and Israel have strong market ties and Israel is very
consistent in keeping business ties with the U.S. in good standing. The countries average water
consumption per person in 2010 was 100 cubic meters and since has risen 6% in the following
years. Israel numerous environmental issues have their environmental concerns at an all time
high. When it comes to pollution and contaminants of the sea, The Barcelona Convention for the
Protection of the Mediterranean was put into effect to help with dumping, pollution, and oil
being spilled into the seas surrounding Israel. Numerous of problems with the contaminants of
