Homework 2 ISEM 500-90
GE Case Study
• World’s largest diversified Manufacturer. Named as e-business Company of the week.
Introduce Internet business plan into their business processes and saved billions because
of overhead cost and increased weekly sale.
• Web enables customers to search for product in real-time without delays and making
requests Internet extended customer service and convenience.
• Invested in new developing new technologies and rather than improving a new products.
Because of that GE undertaken many projects from scratch due to the threat program destroy
your business (DYB), while transforming from business process to online.
• Loyalty of their worker, GE administration didn’t cut the employees after adopting new
technology in business processes. But Internet based business processes has a little
impact on the savings of administration.
• GE realized appliances are better to be sold through retailers which come in large. Not all
items can be sell through internet. They focused on more on sale, instead of just using
internet.
What is the relationship to Other Case Studies (common lessons, new lessons?)
• These two companies GE and Rand McNally Company has changed to new business
