Price
Price is the money that must be paid by the customer to obtain products or solutions. The
cost of a product must be relevant to the product/service and to the industry. Of all the
aspects of the marketing mix, cost is the one, which creates revenue – all the others are
costs. The cost of products is clearly an important determinant of the value of revenue
made. In theory, cost is really determined by the discovery of what clients perceive is the
value of the product on sale.
Place
Physical submission (place) is the delivery of goods at the right time and at the right
position to clients. Physical submission of product is possible through programs of
submission which are many and varied in character.
A marketing manager has to select a channel which is convenient, economical and
suitable for the submission of the result.
Promotion
