Press Release 1
PRESS RELEASE
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Press Release 2
Press Release
INTRODUCTION OF ONLINE SALES IN THE COMPANY
The company is set to begin its online sales to improve customer services and ensure
their satisfaction while broadening its span in customers’ context.
Key points appropriate for the external audience
In the automotive industry, there exists a significant gap between the manufacturing
companies and the customers. Incorporating the new technology in the automotive industry by
introducing factory direct sales will relieve the customer of the unnecessary cost incurred in
making their purchases (Candelo, 2019, p.19). The obstacles of distance have been eliminated by
the new technology (Raji et al., 2020, p.24). There will be no need to make physical contact with
the company because the customers can purchase the automotive engine of their choice in the
