Northern University of Business &
Technology, Khulna
An Assignment on
Marketing Plan
of “Uranta” Company
SUBMITTED TO:
S. M. Monirul Islam
Assistant Professor of Marketing &
Head Department of Business Administration
Northern University of Business & Technology
Khulna
SUBMITTED BY:
Group Uranta
Program: BBA
Sec: 4A
Semister: Spring
Date: February 19, 2020
1
Group “URANTA”
List of Members
Serial
No.
ID
Name
Remarks
1.
ID:01190110373
Shahidul Islam
2.
01190110379
Fahim Mollah
3.
01190110390
Supta Rani Das
4.
01190110404
Farzana Islam Bethi
5.
01190110407
Dibbo Sadhu
6.
01190110417
Sadia Nasrin Sunny
2
Table of Content
Serial
No.
Content
Page No.
1.
Introduction
3
2.
Marketing Strategy
4
3.
Advertisement
4
4.
Distribution Channel
5
5.
Marketing Analyses
6
6.
Objectives
7
7.
How to attract customer…
8
8.
Budget
9
9.
Controls
11
10.
Conclusion
11
Introduction
We want to introduce our new company “Uranta” and we want to launch our new product
which is basically a “Bicycle” but totally different from other Bicycles. This Cycle is easily
portable that you can use for our day-to-day life. By researching and analyzing the market
we came to know about our competitors and also found that there is no Bicycle in our
country which can be folded and as well as portable. This Bicycle comes with built in Anti-
theft system. So, if you lost your Bicycle you can easily detect where the cycle exactly
