HDCS 3303: Introduction to Consumer Science and Merchandising
Instructor: Rana Rifai
Andrea Akunna
Human Development and Consumer Sciences
College of Technology
University of Houston (Main Campus)
Interview Project
9/21/2016 Semester 1
PART 1
A. History of the Company:
• Who did you interview?
• Andrew Klein
• How long have they been in business?
• 5 years
• How has their business changed over the years?
• There’s more competition so some of our potential costumers get taken away
sometimes
• What is their mission statement?
• More money, more money, more money.
• Do they plan to expand, penetrate, diversify, or change their retail format in the
near future?
• Streamline the walk in costumers with the online presence
B. Retail Strategy
1. Who is their Target Market:
• Define their customer according to demographics (age, gender, income